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Email:  diane@dee-zign.com

Well firstly let’s see what a social media agency does, we work with clients to align social media marketing strategies with business goals and overall marketing strategy. They help identify the channels that best enable clients to reach their target markets.

Perhaps the most important benefit of working with social media marketing agencies is increased efficiency. Ultimately, every business owner wants to make more money. In this day and age, social media advertising is a valuable tool to increase sales, but it is by no means guaranteed.

How do we increase your efficiency?  It’s easy really, it’s time to stop working IN your business and time to start working ON your business.  This means, you are good at what you do, and you know your industry.  Do you know what you are worth per hour?  If you don’t then maybe work it out, because when you are engaging in social media marketing you are not working on your business and you are losing money!  So what is the solution, you do what you do best and let DeeZign deal with your social media marketing, website content management and graphic and visual design elements.

Whether you are just starting your business or aiming to grow your social media DeeZign is here to help you reach your potential clients. Almost all companies today use various social media platforms for marketing their products and services, but unless they have a marketing department, these businesses are losing productivity by doing it all themselves.

Using a social media marketing agency comes with many benefits for small businesses.

Be sure to consider using DeeZign for all your social media requirements for better business success.

Advantages of dealing with DeeZign for your social media marketing, content management and graphic and visual design elements.

1:         Generates Business Leads

The main advantage of social media is that it can generate leads for your business. Most businesses use social media as a promotional platform to advertise their products and services. The key to good social media habits is to engage with your customer, don’t just sell.  Educate your clients show them what you do.  As more individuals join the community, potential customers can now learn about your company and what you offer. If people like your product or service, they will follow you and hopefully become a lead.

2:         Grow Your Followers

Social media marketing agencies can help small businesses grow their brand awareness by using social media.

We can grow your followers by:

  • Uploading exciting content
  • Creating offers
  • Sharing informative posts

3:         Social Media Increases Brand Awareness

Social media marketing agencies can help increase your brand awareness. The more individuals see your products and services on social media, the more they will know about your business. We are here to improve your brand exposure.

Through the use of various promotional strategies, your company’s visibility on social media increases. This is beneficial because potential clients get to know more about it, and they might be inclined to buy from you.

4:         Helps Provide Market Data

Another benefit of using a social media marketing agency is that it provides market data. We anylise your business pages data and compile monthly reports to show you and help you understand and listen to your target customers more.

Social listening is one of the best ways to know what type of content engages your target market. Through the information we obtain about your market and your competitors, we can then adjust your strategies accordingly to be more effective with your promotional activities.

5:         Engaging and Interacting with Clients

If you have a business that regularly deals with customers, social media can be an effective platform to interact and communicate with them. Most companies today use social media to directly connect to their clients by posting about the latest products being offered or any other information relevant to your company. You can also respond immediately to complaints or share customer reviews through social media.

Disadvantages 

1:         Social Media Demands Constant Attention

A disadvantage of using social media is that it requires constant attention. This can be time-consuming for businesses, primarily when no one, in particular, is assigned to manage the several social media pages you have.  Since social media is 24/7 and is directly related to your business, you need individuals who can constantly monitor and keep the pages updated. Customers expect companies to be present on these sites at all times of the day to respond to their queries, so ignoring them will lead to poor customer service, resulting in unsatisfied clients who were previously loyal buyers of your products and services.  This is where DeeZign comes in to free up your time to do what you do best – your business, and we will take care of your social media.

2:         Trends Can Be Difficult to Keep Up With

Although social media trends are important to understand and they rapidly change over time. Suppose your company doesn’t keep up with these changes or fails to adjust its promotional approach according to the latest trends. In that case, it’s possible for business owners not to get the most out of their social media pages.

Social media trends constantly change, and companies need to be aware, be keen and move fast to remain effective with their campaigns. As trends change too often, what you initially prepared to post and share may already be pointless as customers have already outgrown the trend.  At DeeZign we have a vested interest in knowing the latest trends and which social media platforms are best for your business.

3:         Difficulty in Tracking Social Media ROI (return on investment)

It is difficult to track social media ROI for most businesses, and it is tough to determine when your company started seeing an increase in sales after posting something on social media. DeeZign will assist with monthly reports showing the increase in followers and engagement rates.

In conclusion, a social media marketing agency can be a great way to create relevant and targeted content for your specific followers.

It is also essential that we choose the right social media platform for your business. Before doing so, we need to determine your target audience, which will help us choose the right platform for engagement. As each social media platform is unique in its own way, choosing the wrong one can cause problems with engagement. Learn more about how various social media platforms work and develop the best marketing strategy for your business.